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When you introduce new tariffs, especially sign online ones, why not highlight on the next bill if the customer might benefit from the latest tariff prices instead. Surely this would promote an impression that npower are willing to do all they can to demonstrate customer loyalty?

Asked by Mark from North West, 01/06/2009.

Our sign online tariff rewards customers who are prepared to sign up and manage their own account online. We are able to offer customers a special rate as we do not invest heavily in marketing the product (such as advertising, direct mail campaigns etc) or maintaining the customer account.

 

However, the sign online tariff is not suitable for all customers. Our non-online customers may prefer to continue receiving paper bills and have the benefit of a customer service operator at the end of the phone to help them manage their account.

Our customers have the freedom to change tariff, but for the above reasons we do not automatically update customers of every offer that become available. However, from time to time, we do promote the benefits of specific products e.g. discounts available through paying by direct debit, fixed term/price offers, etc.

npower
Answered by npower employee at npower.

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