At any time, we offer the cheapest price we can sustain as a business, given the historical activity of the market and the likely rise and fall of wholesale prices over the coming weeks/months.
By working this way we protect our customers from the unpredictable nature of the market.
There are ways that we can cut costs on standard tariff prices such as by encouraging customers to pay by direct debit or manage their account online – and in these situations we always pass the savings to our customers.
